Amazon Kindle is one of the world’s most popular e-readers. Since it’s release in 2007, it has become a household necessity to avid book readers.
It was a first of its kind because it allowed people to download books from the Amazon Marketplace using free 3G access.
In this experiment, I wanted to create a concept site dedicated to promoting the device and all its functionality in a 3D online experience, separating it promotionally, from other products on the Amazon website.
The idea was to pitch it as a lightweight alternative to carrying books.
My role in this campaign was as an Interactive Art Director and Copywriter.