The Woodmark Hotel is a luxury waterfront hotel located in Kirkland, Washington. This Four Diamond Award winning hotel combines personalized service, luxury lifestyle amenities, and a serene lakeside setting.
As an Interactive Designer at Sabre Hospitality Solutions, I researched, concepted, designed and executed many online advertising campaigns. This included writing headlines.
My goal for the Woodmark was to develop advertising that conveyed a sense of the surrounding region and the recreational opportunities available on the lakeside. Our strategy was to attract the target market to a deal offered by the property.
This campaign proved to be quite successful, both for the hotel and our company. Eventually, it earned Sabre Hospitality Solutions an account worth around $700,000.