![Gryphn ArmorText](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_logo.png)
Gryphn is a start up security company specializing in mobile security and privacy apps.
As their creative director, I developed a comprehensive brand package, including an enhanced brand mark, a reinvented product mark and collateral to help sell their products.
I began by refreshing their signature product, ArmorText.
Originally it looked old and was completely misinterpreted.
![brand_armortext_image01](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image01.png)
![brand_armortext_image01](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image01.png)
I redesigned it to be more coherent and leave a user with a clear understanding of what their product did, without telling them directly.
A combination mark felt best since, at the moment, the product was unknown.
![brand_armortext_image02](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image02.png)
![brand_armortext_image02](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image02.png)
Proposed Alternative Mark
![brand_armortext_image03](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image03.png)
![brand_armortext_image03](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image03.png)
I then went about to refresh the corporate identity to a more modern look and feel.
Originally it looked fun and playful. Not like that of a corporate security firm.
![brand_armortext_image04](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image04.png)
![brand_armortext_image04](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image04.png)
I redesigned it to be more relative to their industry. A clean flat version of the same logo, helped make it more appealing to their B2B marketing model. The use of darker blues gave it more of a loyalty status than the contrasting orange and bright blue.
![brand_armortext_image05](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image05.png)
![brand_armortext_image05](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image05.png)
To be sure the brand stayed consistent, I followed up the logo redesign with a brand guideline. This included a color and typography system.
![brand_armortext_image06](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image06.jpg)
![brand_armortext_image06](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image06.jpg)
![brand_armortext_image07](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image07.jpg)
![brand_armortext_image07](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image07.jpg)
I developed collateral to go along with the new brand.
![brand_armortext_image08](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image08.jpg)
![brand_armortext_image08](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image08.jpg)
![brand_armortext_image09](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image09.jpg)
![brand_armortext_image09](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image09.jpg)
I then created a brochure to help sell their product to potential enterprise customers.
![brand_armortext_image10](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image10.jpg)
![brand_armortext_image10](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image10.jpg)
![brand_armortext_image11](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image11.jpg)
![brand_armortext_image11](http://www.finkeltivity.com/wp-content/uploads/work/artdirection/brand_armortext_image11.jpg)