PBS – American Experience JFK

American Experience JFK presents a fresh biographical look at an enigmatic man who remains one of the nation's most beloved and mourned lead.

It achieved a solid 1.7 Nielsen overnight rating for the premiere.

As one of a number of copywriters, I produced a number of scripts to be considered for a 30 second series sell, under the creative direction of Derrick Chamlee and John Ruppenthal. Our goal was to find something about this particular documentary that separated it from all the other JFK films that have been produced.

One key features we had was that this was the 50th anniversary of the JFK assassination, however, we didn’t necessarily want to focus on that. Rather we wanted to focus on the man himself, not just his presidency.