PBS – Think Wednesday

Think Wednesday is a PBS programming block dedicated to popular science, history and nature-based documentaries. Every week featured new and upcoming shows and episodes. Our typical audience for these types of programs were curious and intellectual families. These shows usually garnered a 1.0-1.2 nielsen rating.

As a senior interactive art director, I designed a responsive website to help drive tune in to this programming block. I also oversaw the development through outside agencies, specifically HZDG.

I began by developing personas based on user observations and research done in conjunction with our user experience team.

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By interpreting the user’s needs and goals, I was able to put together some basic wireframes for the microsite.

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I then transformed these basic wireframes into a responsive site design, focusing on multiple viewpoints and devices, while adhering to the latest HTML5 and CSS to navigate the many paradigms of the response web.

Take a glance at the mockup animations below, which will walk you through the final buildouts of the website.

This first series is designed for a high resolution desktop screen.

This second series is designed for a high resolution laptop screen.

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This third series is designed for an iPad screen in portrait mode.

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This fourth series is designed for an iPad screen in landscape mode.

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This fifth series is designed for a low resolution laptop screen.

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This final series is designed for an iPhone screen. The first image is the top of the page, while the following image is below the fold.

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